Designing Logos
Four Types of Logos / Marks
Steps
to Designing a Logo
What Makes a Good Logo
Positive
Association
-
Put the company in the best light possible
Easy Identification
-
Logos should be quickly remembered, recognized and recalled
Reduction
-
Logos should be reproducable in many sizes, down to a 1/2"
One Color
-
Logos should be one color (black)
-
Avoid screens or tints
Negative Space
-
Think Gestalt "Figure/Ground"
-
White areas can be used effectively
Weight
-
Heavy is better than thinner
Flow
Direction
-
Put lines, patterns, arrows, et cetera in upward/positive
direction
Food Bank Examples
