• Find out all you can about the company
• Check out the competition
• Collect images that relate to the company
• Find out who the company's audience is

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• Sketch
• Save all ideas
• Trace shapes

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• Review research -- do certain roughs work better?
• Sketch some more
• Select a few ideas -- revise
• Select a couple of logo ideas -- polish
• Evaluate

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• Get logo ready to show the client
• Produce a comp

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• Set up guidelines for logo use
• Print

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• specify when, where and how the logo can be used
• specify sizes in which the logo can reproduced (standard sizes)
• give samples of logo in use -- business cards, stationery, envelopes, et cetera
• specify formats in which the logo can and cannot be used