Notes
Slide Show
Outline
1
Social Responsibility
2
Social Responsibility
  • Need a balance between economic success and social accountability
3
Conglomerates
  • 99 percent of dailies have no direct competition
  • Limited number of voices being heard
  • http://cjrarchives.org/tools/owners/
4
Marketing
  • News needs to make owners money
  • How to do it:
    • Sensationalism
    • Fabrication
    • Celebrity worship
    • News tie-ins (“Survivor,” “ER,” “American Idol”)
5
Advertising
  • Economic retaliation = pull ads
  • Pressure from supporters, competition, public
  • Product placement = can’t avoid ad