1
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2
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- Need a balance between economic success and social accountability
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3
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- 99 percent of dailies have no direct competition
- Limited number of voices being heard
- http://cjrarchives.org/tools/owners/
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4
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- News needs to make owners money
- How to do it:
- Sensationalism
- Fabrication
- Celebrity worship
- News tie-ins (“Survivor,” “ER,” “American Idol”)
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5
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- Economic retaliation = pull ads
- Pressure from supporters, competition, public
- Product placement = can’t avoid ad
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