J320 — Principles of Creative Advertising
Syllabus
Big Bopper radio spot (Summer 2001)
Big Bopper TV spot (Summer 2001)
Tumbleweed radio spot (Summer 2005)
Tumbleweed TV spot 1 (Summer 2005)
Belski’s Bluff (Summer 2005)
Make the Cut radio spot (Summer 2009)
Creativity
Target Audiences
Creative Strategy
The Big Idea
Design
Basic Print Ad Layouts
Radio
Social Media
Guerilla Marketing
Homework Assignment 1
Homework Assignment 2
Homework Assignment 3
Homework Assignment 4
Homework Assignment 5
Homework Assignment 6
Homework Assignment 7
Homework Assignment 8
Homework Assignment 9
Homework Assignment 10
Homework Assignment 11
Homework Assignment 12
Questions that may lead to a Big Idea for Homework 3
Questions for Strategy Statements for Homework 4
Storyboard Template
TV cheat sheet
Questions for Project
Your definition of creativity: ???
Links
20 Guerilla Marketing Campaigns