J210, Visual Communications
Summer Session II, 2011
Final Exam 200 pts.


Know about the following topic areas:  

• 5 R’s of design (“research” through “run”)
• Design principles (ex. Balance, harmony)
• Categories of Type (ex. Serif, novelty)
• Color schemes (ex. Spectral neighbors, triad)
• Gestalt principles (ex. Good continuation, closure)
• Parts of a newspaper (ex. Sigs, masthead, flag)
• Symbols of dummies
• Prototypical Ad Designs (ex. Grid, Band, Mondrian)
Photography (cutline rules, dominant images, what makes a good photograph, types of bad photographs, copyright law)
Web design (basic HTML tags, definition of the Internet, parts of the Internet, definition of the Web)
Infographics (parts of an infographic (headline, chatter, source, etc.), types of infographics (glances, graphs, maps, diagrams, sequences, illustrations))
Page design (modular layouts, headline rules, photo rules, grids, how to break up gray)
Inks, paper and printing (what can you make paper out of, processes for making wood into paper, paper specifications, ink formulations, ink specifications, printing methods)

Terms to know: Picas, points, leading, x-height, baseline, serif, sans serif, black letter, script, cursive, novelty type, counter, oblique stress, alignment, bug, sig, byline, cutline, cutoff rule, deck, dummy, folio, grid, modular layout, refer, skyboxes, subhead, trapped white space, cognitive dissidence, complementary colors, primary colors, secondary colors, triads, spectral neighbors, cool colors, warm colors, split complement, modular layout, cutlines, captions, catch lines, halftones, wild art, folio, folio lines, drop columns, sink, progressive margins, drop caps, continuing elements, balance, harmony, contrast, unity, HTML, FTP, e-mail, WWW, telnet, newsgroups, fast facts, bio boxes, lists, glossary, checklist, quiz, Q&A, public opinion poll, quote collection, ratings, tables, fever chart, line chart, bar chart, pie chart, locator maps, data maps, schematics, time lines, processes, <HEAD>, <TITLE>, <BODY>, <BGCOLOR>, <B>, <I>, <CENTER>, <HR>, <P>, <BR>, <A HREF>, <IMG SRC>, mailto:, http://, screen printing, lithography, offset, perfect press, intaglio, gravure, relief, letterpress, flatbed, platen, flexography, Fourdrinier machine, opacity, vehicle, additives, pigments, dyes, viscosity, tackiness

InDesign: What tool to use when editing text, what tool to use to move frames, what tool to use to draw text frames, what tool to use to draw picture frames, what tool to use to draw a rule, how to change size of a photo, how to change font size, type, attributes