J210,
Visual Communications
STUDY SHEET
Know about the following topic areas:
Photography: cutline rules, dominant images, what makes a
good photograph, types of bad photographs, copyright law
Infographics: parts of an infographic (headline, chatter, source, etc.), types of infographics (glances, graphs, maps, diagrams, sequences, illustrations)
Page design: modular layouts, headline rules, photo rules, grids, how to break up gray
Inks, paper and printing: what can you make paper out of, processes for making wood into paper, paper specifications, ink formulations, ink specifications, printing methods
Be prepared to design a page in HTML.
Terms to know: Picas, points, modular layout, cutlines, captions, catch lines, halftones, wild art, folio, folio lines, drop columns, progressive margins, drop caps, continuing elements, balance, harmony, contrast, unity, HTML, FTP, e-mail, WWW, telnet, newsgroups, fast facts, bio boxes, lists, glossary, checklist, quiz, Q&A, public opinion poll, quote collection, ratings, tables, fever chart, line chart, bar chart, pie chart, locator maps, data maps, schematics, time lines, processes, <HEAD>, <TITLE>, <BODY>, <BGCOLOR>, <B>, <I>, <CENTER>, <HR>, <P>, <BR>, <A HREF>, <IMG SRC>, mailto:, http://, xerography, screen printing, lithography, offset, perfect press, intaglio, gravure, relief, letterpress, flatbed, platen, flexography, Fourdrinier machine, opacity, vehicle, additives, pigments, dyes, viscosity, tackiness
The exam will be objective (fill in the blank, multiple choice, true/false questions) with the exception of the HTML page.