Notes
Slide Show
Outline
1
Codes
2
Criteria
  • Shared values
  • Based on reason and experience
  • Seek justice
  • Freedom of choice
  • Accountability
3
SPJ
  • Seek truth – report it
  • Minimize harm
  • Act independently
  • Be accountable
4
American Advertising Federation
  • Truth
  • Substantiation
  • Comparisons
  • Bait advertising
  • Guarantees
  • Testimonials
  • Taste and decency
5
Four Agreements by don Miguel Ruiz
  • Be Impeccable With Your Word
  • Don’t Take Anything Personally
  • Don’t Make Assumptions
  • Always Do Your Best